I approach social media and content at the intersection of culture, creativity, and strategy building work that connects with people and drives real results.

Over the past five years, I've partnered with brands across fashion, beauty, lifestyle, and e-commerce — owning social strategy, directing creative, and producing content from concept to execution. Whether working within in-house teams, agencies, or freelance, I bring the same commitment to craft: building brand presence that's both intentional and impactful.

I'm drawn to the space where storytelling meets performance, where a great idea, executed well, earns genuine attention. I obsess over what makes content resonate: the voice, the timing, the detail that makes someone stop and feel something.